Cheryl Lee Eberting, M.D.
Founder & CEO
Dr. Eberting is a board certified dermatologist and past clinical research fellow of the National Cancer Institute at the National Institutes of Health. She graduated Cum Laude from Brigham Young University, and then graduated with honors from the University of Utah School of Medicine. Eberting’s dermatology residency was at a Boston University affiliate followed by a clinical research fellowship at the National Cancer Institute at the National Institutes of Health. Eberting has extensive international experience and has lived or worked in many countries. She is fluent in Japanese, some Spanish and some Chinese. She has published extensively in the medical literature, is highly sought-after as a speaker in the dermatology and digital health industries and recently worked on the expert committee with Apple and Oregon Health Science University to launch the Apple Research Kit-based Mole Mapper app. She has been featured in many magazines including on the cover of the widely distributed MedEsthetics Magazine. She has been featured by many network TV stations and radio shows including the SiriusXM doctor’s show. Cheryl Lee is a serial entrepreneur, innovator, mother and wife who has an extensive background in business strategy, e-commerce, and health information technology. Dr. Eberting is incredibly motivated to change our healthcare system by empowering the patient with the tools to direct their own healthcare.
Eberting financed her medical school education with her first start-up and graduated debt-free from medical school. She built a thriving dermatology, esthetics and integrative wellness center and has also built the first and only dedicated Online Eczema Clinic in the world. Eberting spent four years developing a patent-pending skin barrier optimization technology called TrueLipids. TrueLipids is distributed through doctor’s offices, medical spas, and compounding pharmacies all over the country and the world. The TrueLipids technology is one of the most effective over the counter solutions for treating eczema and was the catalyst for the development of AZOVA. After the launch her products, Eberting was inundated with photos of people and their children who were asking for help with their eczema and other skin problems. As a mother herself, doctor Eberting wanted to help these people, but was unable to do so due to the many regulations surrounding the practice of medicine across state lines. AZOVA was created to facilitate healthcare access for all, to enable patients to consult with any healthcare professional in the world, to allow any healthcare professional to customize his or her own online clinic while having complete control of the financial aspects of their virtual clinic. Dr. Eberting’s ability to identify market opportunities, create a vision and execute on that vision have led to the creation of AZOVA. Eberting’s motivation for AZOVA is to give every healthcare professional the tools they need to compete in the digital world, to connect every patient to all of their healthcare professionals, to introduce tools for the advancement of wellness, population management and outcomes measurement and research. Dr. Eberting enjoys playing with her children, spending time with her husband, her siblings, and doing just about anything outdoors.
Alexander Hume, CPA, MBA
Founder & Chief Financial Advisor
Mr. Hume has over 15 years experience in senior accounting and finance functions at large and small institutions in the healthcare, technology and financial services industries. He has worked with Ernst & Young, Epic Ventures, Honeywell, and Zions Bancorporation. While at Ernst & Young, Mr. Hume worked in auditing and consulting roles for several industries including financial services and healthcare. At Epic Ventures, Mr. Hume managed the finance functions at several start up companies in the healthcare and technology spaces. He also performed due diligence in potential startup investments. At Honeywell, Mr. Hume worked as a treasury manager with oversight of working capital and cash flow objectives for the business. At Zions Bancorporation, Mr. Hume’s experience as the Principal Accounting Officer includes oversight of the accounting function of the organization, operational support, and involvement in capital raising where he helped to raise over $1B in capital during the recent financial crisis. Mr. Hume has worked in advising the Federal Accounting Standards Board on setting of accounting rules and policy for accounting for financial instruments. He is a results-driven operational finance executive with experience in routine, formal and informal interactions. He regularly presents to boards of directors, regulators, and stock analysts. Alex graduated from Brigham Young University with a degree in accounting, he has an MBA in finance from Thunderbird School of Global Management and is a Certified Public Accountant. He enjoys spending time in the outdoors with his four children and wonderful wife.